The way that people invest money has a big impact on how the world evolves. So far, making a financial profit has been the key incentive for the majority of investors. But with the increasing urgency of global societal and environmental issues, long-term investments require a completely new perspective, one that helps maintain the world through forward-looking investments.
Globalance Bank aims to respond to this need. As a bank, they want to increase transparency in the investment world and help their clients and potential new investors understand the extensive effect of their wealth on the world.
By using cutting-edge data visualizations, we ensured that the platform visualizes abstract performance and impact data in a tangible, clear, and relatable way.
— Pebble shape
The platform has a unique data-driven visual language: Pebble shape. It’s an organic symbol based on nine criteria that Globalance Bank uses to calculate the footprint impact. Pebble shape introduces a new language to communicate financial data in a clear, consistent, and recognizable way. It’s used across the platform to create a unified way of visualizing data.
— World view
Each metric is introduced by a rotating 3D Globe. It visualizes portfolio scores and how they are distributed across different countries, which gives wealth impact a tangible image. While the globe provides a geographical view, the gauges show a summary and distribution of the data. The 3D globe is fully interactive: Users can zoom in, hover over, and click on countries to learn about the underlying data.
— Asset view
Investors can also choose to explore individual assets one by one. We created two viewing options for this: a 3D city visualization and a map that provides a quick overview of how a portfolio’s assets are scored. Both are supported by a tabular view that allows users to dive into a portfolio asset by asset. Each asset is represented as a separate pebble, where its color depends on the selected theme’s score and the base size on its influence on the entire portfolio.
Globalance World is the first public platform that offers the most comprehensive, accessible, and open experience to show how investments affect the world. By visualizing data in a relatable way and communicating it transparently, the platform inspires users to make a difference in the world by investing their money consciously.
Visit the platform here: https://fe.globalanceworld.com/EagJA8QsTQzk3JFsn/climate
- Creative Directors Thomas Clever, Gert Franke
- Art Directors –
- Designers Roel de Jonge, Pietro Lodi, Joost Mommers, Bas van der Burgh
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- UX Designers & Researchers Pietro Lodi, Joost Mommers, Amy Goris, Joe Chrisman
- Design Director Wouter van Dijk
- Front-end Developers Nick Rutten, Eileen Guo, Jan Hoogeven, Daan Rongen, Ronald Zwaga
- Application Design & Architecture Wilco Tomassen, Jan Hoogeven, Nick Rutten