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Illustration > 15.2 Corporate Illustration

Good Moood Farm

by Depot WPF
Silver

Good Mood Farm is an American producer of natural and probiotic dairy products.
The company’s philosophy is “natural products can be born in natural ambience”. No artificial ingredients are added into the products and no far-fetched rules are layed down neither at the farm, nor in the company’s office. The focus of the attention is good mood for everyone: the consumers, the employees and… the cows.
To emphasize the easy-going and natural atmosphere the company decided to design the farm and office in a warm informal manner using the handmade fonts and a series of illustrations. The cows are the main heroes in the illustrations as well as in the business.
They are truly treated as personalities having their own names and traits of character.
Good Mood Farm is one the very few American producers of Kefir being the specifically authentic and extremely healthy dairy products. So the handmade portraits of the cows start their way at the farm and travel to the consumer in the packaging design keeping the natural ambience and creating the Good Mood.

Agency
Credits
  • Creative Directors Alexey Fadeev
  • Art Directors Vera Zvereva
  • Designers Vera Zvereva, Tatyana Mikolaevskaya, Evgeniya Struk
  • Illustrators Alexey Fadeev
  • Photographers
  • Editors
  • Copywriters Anastasiya Tretyakova
  • Account Manager Irina Zavtoni
  • Prepress Specialist Anton Minaev
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