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Branding > 10.4 Printed Identity Applications

GR2014EU Hellenic Presidency of the Council of the EU

by Beetroot Design Group

Aiming to focus on achievable and incisive goals and not extravagant political decisions the Hellenic Presidency of the Council of the EU commissioned us to create an identity, which relates to their political agenda. Simplicity and determination where the key points of the agenda, together with the prioritisation of political actions intending to enhance the “Mediterranean Blue Economy”.   Our proposed logo resembled a sailboat in full sail, formed from the initials of the European Union (e.u.) suggesting that EU citizens are sailing together towards a common future.  By utilising the formalistic properties of our logo, we were able to create a set of supplementary elements that could be later used in abstract or narrative-driven compositions, including the animation video presenting the start of the Hellenic Presidency of the Council of the European Union.The almost archetypical forms of the identity convey visually the goals of the Presidency. Elements such as sea waves and sun were created for various applications, maintain a sincere and optimistic communication style.

  • Creative Directors Alexis Nikou, Yiannis Charalambopoulos, Vangelis Liakos
  • Art Directors Alexis Nikou
  • Designers Harris Hatzimpaloglou
  • Illustrators Alexis Nikou
  • Photographers
  • Editors
  • Copywriters
  • Animator Harris Hatzimpaloglou
  • Sound Designer Karolos Gakidis
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