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Branding > 10.1 Company Logo

Granen - A fairytale come to life

by Bold , NoA

Granen is a fabulous little boutique hotel in a charming location in the north of Sweden. Here a passion for nature is combined with warm hospitality. Our mission was to create a new living identity inspired by the fabulous surroundings and the shifting of the seasons.
The concept behind the logotype is based on a drop cap, often used in the beginning of a fairytale. The living and dynamic G can be filled with static or animated illustrations, giving the hotel an opportunity to constantly develop and adapt to different uses and occasions.
Granen is a small hotel with a very limited budget. We needed to find a clear and easy to use idea for the identity, and use as small means as possible to bring it to life. The solution is based on our first impression when we visited the little hotel: it´s like a fairytale come to life.

  • Creative Directors Oskar Lübeck
  • Art Directors
  • Designers Marting Ringholm, Rosanna Tuvhag
  • Illustrators William Fonteneau
  • Photographers
  • Editors
  • Copywriters
  • Account Manager Emma Andersson Glaas
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