Since 2019, the Raffinerie has been responsible for the content and design concept of Greenpeace magazine.
The focus is on activation. Greenpeace is not just a sender, but a player in the community with the “Power to Act” and the vision to trigger a movement.
The result was a magazine concept that maintains depth, promotes the desire to read, is visually loosened up and involved.
Generous photo spreads, infographics, illustrations and carefully researched and written texts invite you to read and get active.
In line with the concept of a “toolbox”, fixed categories provide orientation for the subscriber/reader, changing categories bring variety and trigger activation again and again.
- Creative Directors Raffinerie AG
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