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Miscellaneous Categories > 17.1 Original Typeface

Grotesque 777 & 888

by Monotype
Bronze

The Gourmand has collaborated with international type house Monotype to design two new bespoke typefaces to be used exclusively in their print and online editions. The typefaces are loosely based on original and unused designs of Monotype Grotesque—more a collection of mismatching grotesques than a fully resolved typeface—taken from the Monotype archives, which house more than a hundred years of typographic and graphic design history.
 
The two new designs, Grotesque 777 and Grotesque 888, reference elements from seven different grotesque typefaces, all designed by Monotype in the twentieth century. Type designer Gunnar Vilhjálmsson and The Gourmand’s creative director David Lane drew on the attributes of each of the different designs to build the new typefaces.
 
Using the archive as a reference and the publication as the intended platform, they crafted everything from weight and proportions to individual letterform shapes. The two new grotesques also offer a reinterpretation of the inherent oddities of the older designs—especially visible in the exaggerated and unconventional ampersand—whilst also unifying and updating the overall forms. The end result is a completely new editorial grotesque that blends elements of its historic predecessors into an idiosyncratic, contemporary design.

Agency
Credits
  • Creative Directors David Lane
  • Art Directors
  • Designers Gunnar Vilhjálmsson
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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