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Publication > 11.5 Annual Report

Grupo Hefame 2011

by Eduardo del Fraile
Gold

Hefame, a company trusted with the supply of medicine, publishes its new annual report. The design proposes a looks like trusted, everyday pharmaceutical products known across Spain.  Specifically, a classic box of Aspirin and a fairly universal iodine container.  The boxes are similar to the recognized visual codes to generate an emotion of trust and security.  The chosen products are very basic treatments trusted by the consumer for everyday remedies.  This unconsciously reinforces trust and interest in the corporation, finding a receptive response in the review of the year’s work.

Agency
Credits
  • Creative Directors Eduardo del Fraile
  • Art Directors Eduardo del Fraile
  • Designers Eduardo del Fraile, Manel Quilez
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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