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Branding > 10.4 Printed Identity Applications

halbacht

by jäger & jäger
Bronze

halbacht in German means „half of eight“ which is „thirty to eight“ (7:30 am/pm).
”Thirty to eight” shows inspirations and ideas for individual working and living spaces. The selection includes design furniture, carpets, lights, etc. ”Thirty to eight” also offers planning services and advice for the sections living, architecture and interior design as well as individual manufactured single pieces.
The task was to translate the business activities as well as its high standards into a dynamic brand.
In the morning you‘re on your way to work. The city reflects in the window – thirty to eight (halbacht) you‘re at the office. 12 hours later: Coming home, cooking dinner, a good read… – thirty to eight (halbacht) you‘re at home. These are the stories that are told at ”halbacht”.
Both product ranges (private homes and offices) are equally presented through a colluding claim: thirty to eight you’re at the office / thirty to eight you’re at home. The imagery refers to both product ranges and the changing times of the day as well.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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