FiberSensing is a world leader in the development and production of advanced monitoring systems based on optical Fiber Bragg Grating technology with worldwide clients like Siemens, General Electric, Airbus among several others. They needed a top notch website, and rebranding, for a higher-level promotion: ”We need to get to the next level, with a consistent brand across all mediums that can endure for the next 5-10 years”. With their previous typical engineer website, based on their products, we had to rethink their whole strategy and divide it’s reach by 5 markets as the core of the website: to appeal to a wider range of audience and not just the typical engineer that knows their products. Additionally, their expertise and portfolio are reflected in carefully crafted case studies with their solutions, capacities and know-how. Technology served by design with the website as leading role on the strategy. The results after some months are astounding, with a major acquisition by HBM and an increase of sales way ahead of the company’s objectives.