Hellstrøm Sommer is an unaged Aquavit distilled from endemic norwegian wild herbs and seaweed handpicked along the coast surrounding the distillery.
The goal was to create a seasonal summer extension of Hellstrøm Aquavit, to portray its untraditional ingredients in an otherwise traditional category and to transmit the magic feeling of the ephemeral norwegian summer.
The visual narrative is a celebration of the shortest night of the year, Midsummer night which is loaded with superstition, rituals and folk tales. It was believed that medicinal herbs and flowers had their strongest power if collected this night. The large bonfire at midnight would protect against evil spirits during the darkest hour and people would gather around it to dance (a theme often portrayed in classic norwegian paintings). If an unmarried woman picked 9 kinds of flowers she would see the man she would marry reflected in a pond of water. The emerald green glass contributes to elevate the experience of the spirit to that of a magic potion. The enamelled illustration also depicts seaweed, flowers, herbs (9 kinds used in the distillation), a caterpillar and a butterfly, symbols of rebirth and natures magical awakening. The crown symbol on the back of the bottle is borrowed from pagan farmer calendar which represents midsummer night and its traditions.
- Creative Directors Erika Barbieri
- Art Directors –
- Designers Henrik Olssøn and Erika Barbieri
- Illustrators Bendik Kaltenborn
- Photographers –
- Editors –
- Copywriters –