Herdade da Aldeia de Cima is an estate located in Alentejo, southern Portugal, a region known for its villages of small, low, white houses, underlined by large strokes of vivid colour.
The concept behind the design of their new wine labels was derived from the facade of an old house in the estate, a simple geometric form that shaped the paper cut. Combined with this shape, the textured white paper adds a tactile experience. The Reserve wine labels are underlined by a coloured bar, signaling the different varieties and evocative of the coloured horizontal lines that are painted on the houses by the people in Alentejo. Alyantiju, the higher range wine labels, opt for an even simpler approach, with the plain white paper. Aimed at a demanding contemporary consumer, the goal was to create a strong yet understated image.
When seen together, the labels on the wine bottles look like the agglomeration of houses in these small southern villages. Stark, sober, adequate and beautifully grounded.
- Creative Directors Eduardo Aires
- Art Directors Eduardo Aires
- Designers Dário Cannatà, Rita Lima Lemos
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