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Digital > 14.5 Motion Graphics

HIV Updated

by Upper First
Silver

This film helps inform the public that HIV is no longer a terminal disease, thus help decrease or prevent prejudice against infected people.  The client needed help to visually emote HIV infected peoples historic struggle juxtaposed the hopeful/manageable future.  Using a retro-esque design along with hivupdated.se colors we underline the history of HIV in modern society. Starting in a dark palette moving to a brighter expression towards the end pinpoints the message of hope through information. 

Agency
Credits
  • Creative Directors Andy Wendt
  • Art Directors Peter Svärd
  • Designers Eric Pautz
  • Illustrators Mariana Yatsuda Ikuta
  • Photographers
  • Editors
  • Copywriters Petter Modéer
  • Animators Ricardo Drehmer, Francisco Andrade
  • Producer Erik Arheden
  • Agency Producer Anna Nordström-Carlsson
  • Production Manager Amanda Lindblom
  • Lead Animator Thiago Gianni
  • Director Germano Heitor Mombach
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