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# Horst und Edeltraut is a “nonglossy” independent magazine created by young people for young people in the heart of Europe?s most vibrant city, Berlin. Written by students and young professionals between 20-30 Years who want to share their impressions and experiences in the fashion, art and music world this magazine gives an unusual peek behind the scenes through honest, unpredictable and colorful contributions. Without rules, judgment or preconceptions it presents the freshest generation of designers, musicians and artists who stand out but are not to be found in the mainstream media. # Horst and Edeltraut creates a direct dialogue with its target market and offers young creative people a “platform” for the exchange of ideas and visions. It focuses on young people and their creative passions! While creatives get a chance to show their work, it is also a possibility for those who structure the content, i.e. young freelance writers, photographers, graphic designers, to prove their talent and express their point of view. In time the plan is to build connections with other art/ fashion/ culture platforms such as the blogpaper.co.uk, culturia.de, Londonunderbelly.com to exchange information and create collaborations that will widen the magazines network and go beyond the print magazine. # Horst und Edeltraut has a cross-media approach which includes one print magazines, yearly, as well as a Blog and a Facebook page (linked with Twitter) that counted over 2500 fans within a short time.

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# Horst und Edeltraut is a “nonglossy” independent magazine created by young people for young people in the heart of Europe’s most vibrant city, Berlin. Written by students and young professionals between 20 30 Years who want to share their impressions and experiences in the fashion, art and music world this magazine gives an unusual peek
behind the scenes through honest, unpredictable and colorful contributions. Without rules, judgment or preconceptions it presents the freshest generation of designers, musicians and artists who stand out but are not to be found in the mainstream media. # Horst and Edeltraut creates a direct dialogue with it’s target market and offers young creative people a “platform” for the exchange of ideas and visions – it focuses on young people and their creative passions! While creative’s get a chance to show their work, it is also a possibility for those who structure the content, i.e. young freelance writers, photographers, graphic designers, to prove their talent and express their point of view. In time the plan is to build connections with other art/ fashion/ culture platforms such as the blogpaper.co.uk, culturia.de, Londonunderbelly.com to exchange information and create collaborations that will widen the magazine’s network and go beyond the print magazine. # Horst und Edeltraut has a cross-media approach which includes one or two print magazines, yearly, as well as a Blog and a Facebook page (linked with Twitter) that counted over 2000 fans within a short time.