HTC Sense Campaign

Silver

Fi had the pleasure of working closely with HTC as their agency of record to create a truly remarkable platform for visitors to explore all the intuitive features that make up HTC Sense. Fi’s goals were to connect the user to HTC technology on a personal level, educate users on how HTC Sense features will make their lives easier, and allow them to experience these innovative features in surprising and playful ways. Fi achieved this by translating the HTC Sense features into six beautifully illustrated animated stories, with each story following the same simple formula: examine a common problem with conventional phones, and unveil HTC?s unique solution.