Human Rights /Hionidis For Amnesty International

Silver

This project was about an event for Amnesty International and HIONIDIS fashion store. The winning t-shirts of a design competition would be presented in a small exhibition outside the store in the center of Thessaloniki. Profits would be donated directly to Amnesty International. The protection of the human rights was the main message of the event. A strong visual identity was needed in order to communicate this message. The main image of the identity would be also printed on a t-shirt.

“Protect human rights” is the slogan of Amnesty International. We tried to visualise this phrase with different ways in the various applications of the project. The materials were used as part of the design solutions. An invitation with a protective wrap, a t-shirt in a vacuumed package or a wrapping safety tape could deliver such message. Bold and direct typography plus an illustration about human rights were the rest of the project’s elements.