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Promotion > 12.3 Brochure

HWP Annual Gift

by jaeger & jaeger
Silver

The HWP Planungsgesellschaft counts as one of the leading international companies for planning services and globally manages planning and construction projects for clients from business fields like healthcare, teaching and research, industry, laboratory, logistics, trade, public administration and services.
Before each turn of the year a brochure is created which deals in a free manner with a topic that is in the broadest sense related to the numerous activities of the company.
The current issue contains an essay which deals with the question if the motto „form follows function“ – quoted as often as strained and interpreted – is still valid in the „age of user experience“ of „generation y“ and „millennials“. The essay is supported by illustrations of selected historical measuring instruments: Their function can first be guessed on the basis of their form and is then resolved in the form of a memory game on pairs of cards.

Agency
Credits
  • Creative Directors Regina Jäger, Olaf Jäger
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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