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Branding > 10.4 Printed Identity Applications


by Heine/Lenz/Zizka Projekte GmbH Frankfurt/Berlin

The Impossible project rescued the world’s last Polaroid film factory from being dismantled so as to manufacture instant film again. The young brand’s corporate design conveys the magic of analogue instant photography in a modern, high-quality way. The corporate design follows the basic idea: design as little as possible. The twist in IMPOSSIBLE is emphasised typographically by a mirrored “p”. Extensive processing details underline the material’s special quality: each picture is an original.

  • Creative Directors Heine/Lenz/Zizka
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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