Purpose of the new visual identity:
Positive associations (image / personality)
– Vision: dare to have big dreams, passion, ambitious, forward-looking, energetic, take risks, curious.
– Promoters and door openers, which is close to the knowledge and large network (in Norway and abroad).
– Competent and clear: open, precise, reveals and clarifies, simple and direct language.
– Humble: the wavelength (atuned), meet people where they are, not arrogant or besserwissere.
Correcting perceptions of Innovation Norway as bureaucratic and closed.
The visual identity is about the climb upward, and is inspired by the lifting, moving and reinforce entrepreneurship, Norwegian businesses and Innovation Norway. The identity is built up of a number of core elements that come together to create a strong and unified expression that enables Innovation Norway to stand strong.
- Creative Directors Dag Solhaug Laska
- Art Directors –
- Designers Listya Amelia
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- Designer Kristoffer Lundberg
- Project Manager Marie Steen