Interactions is the catchword of an Architectural and Interior Design Show held in the central hall of the “Feria Hábitat Valencia”, where some ceramic innovations of the moment are exposed. The color gamut was defined by the client.
An interaction is a reciprocal action between two or more objects. We look for the graphical representation between physical elements and we also examine the structure of the word to place it in a grid and play with the forms and the letters. The poster emphasizes the principal message of the show with a graphical contemporary linked to the technological character of the event.
- Creative Directors Lorena Sayavera & María Pradera
- Art Directors –
- Designers Lorena Sayavera & María Pradera
- Illustrators –
- Photographers –
- Editors –
- Copywriters –