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Publication > 11.5 Annual Report

It's in our nature

by Heydays
Bronze

It’s in our nature. Flokk is Europe’s largest player in the development and production of office furniture. Each year, they sell almost 500,000 office chairs. With such volumes, thoughtful design and sustainability become important – and both are focus areas for Flokk. Since 1993, they have been developing their own sustainability principles, including by using recycled marine plastic in the products. But they have not been able to communicate its focus on sustainability well enough in these years. 
Our concept was to communicate the sustainability with a down to earth tone and transparency focus. The title ‘It’s in our nature’ firstly informed the material choice: paper made from plant waste so that the annual report can actually be thrown away in nature to rot (or recycled as paper). Instead of playing on plain raw materials, we wanted the photos to be of real components used in Flokks products – like plastic parts from recycled ocean plastic, Norwegian wool and wood. As a design choice, we wanted to text and design to use as little ink as possible to emphasize the low footprint of the print.

Agency
Credits
  • Creative Directors Heydays
  • Art Directors Lars Kjelsnes
  • Designers Maria Sofie Rose
  • Illustrators
  • Photographers Mathias Fossum
  • Editors
  • Copywriters
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