It’s not what you say .. it’s how you say it

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It’s not what you say… It’s how you say it.

We were asked to change perceptions of the Conqueror brand and regain a leading market position by demonstrating the creative potential of its new paper ranges. We wanted to inspire designers, art directors and printers and showcase even more ways of getting their messages to stand out.

We wanted to show Conqueror paper as the ultimate source of inspiration and space for expression.We therefore designed five exclusive new typefaces to create the AW Conqueror collection. We then invited key artists to explore and interpret the campaign theme, fonts, print techniques and paper ranges.

This is more than a brochure: it is a tool to inspire and help creatives everywhere.