It’s not what you say .. it’s how you say it
by refleximage

Silver
It’s not what you say… It’s how you say it.
We were asked to change perceptions of the Conqueror brand and regain a leading market position by demonstrating the creative potential of its new paper ranges. We wanted to inspire designers, art directors and printers and showcase even more ways of getting their messages to stand out.
We wanted to show Conqueror paper as the ultimate source of inspiration and space for expression.We therefore designed five exclusive new typefaces to create the AW Conqueror collection. We then invited key artists to explore and interpret the campaign theme, fonts, print techniques and paper ranges.
This is more than a brochure: it is a tool to inspire and help creatives everywhere.
Agency
- Agency refleximage
- Client CONQUEROR
- Website http://www.conqueror.com
- Category Miscellaneous
- Subcategory 17.8 Printed Miscellaneous
- Awards Silver
- Year 2011
- City Paris
- Country France
Credits
- Creative Directors Nicolas Champion
- Art Directors Frederic Teysseire
- Designers Frederic Teysseire
- Illustrators Seb Lester, Tsang Kin Wah
- Photographers Thomas Brown
- Editors –
- Copywriters Tina Harris





