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Publications > 11.6 Calendar

Ivo Přeček 2016 calendar

by Hany Zackova
Silver

Not rarely, only experts are acquainted with the production of many Czech artists, nevertheless, its value often goes beyond not only regional but also national standards which undoubtedly places it into a broader European context. 
Therefore, the Project called “large-format printed calendar” was launched each year introducing one eminent Czech artist to the wide, and especially the non-professional public. This should be regarded as a repayment, though tiny, to the great artist and his work.
The 2016 calendar presents the work of Ivo Přeček (1935 – 2006 Olomouc), one of the most outstanding representatives of Czech photography of the second half of the 20th century.
The work of Ivo Přeček is usually considered in connection with DOFO, a photographers’ group in the Moravian city of Olomouc. As one its members, Přeček participated in their group exhibitions mainly with photos from the workplace, a reaction to the imaginative currents of Czech photography from the late 1950s onwards, or with his experiments, objects, and assemblages.
He brought movement and time into quiet still lifes usually linked with motionlessness, thereby re-examining another constant of photography. 
The calendar reflects all artistic movements Přeček embraced. Its aim is to create a link between Přeček’s works of art and the calendar itself; thus, providing the public with a harmonic piece of art, which expresses the exceptionality of the author. 
Each month of the calendar is represented by a “thematically” conceived photograph put against the background of neon and pastel pantone colors. The experiment with colored surfaces was a deliberate choice to reveal the “soundless silence” of the photographs so that even a laic gets a helping hand to understand the artistic photograph properly. 
The “un-centrality” of the calendar is another essential turning point, which enables the onlooker to have the biographical data of Ivo Přeček within reach the whole twelve months. The calendar of Ivo Přeček became a semiannual experiment at the end of which the audience is logically identified with his art.

Agency
Credits
  • Creative Directors Hany Zackova
  • Art Directors
  • Designers
  • Illustrators
  • Photographers Pavel Richter
  • Editors Tiskárna Helbich
  • Copywriters Mgr. Lukáš Bártl, Ph.D.
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