Just don't lose the thread
by Ogilvy & Mather Advertising GmbH

Bronze
Within the scope of a communications offensive for Abtei, a manufacturer of dietary supplements, we were asked to make the brand more accessible to a younger target group. In particular, students were identified as a worthy target group given the high level of pressure put on them to perform. The solution was to create a book of presentation guidelines for students which transforms the idea of the “red thread” one-to-one; the book contents are stitched with a single red thread. In addition to the 10 tips for a successful presentation, the brand lends its own weight: Abtei Ginkgo Plus – a dietary supplement which strengthens memory and concentration.
Agency
- Agency Ogilvy & Mather Advertising GmbH
- Client GlaxoSmithKline Consumer Healthcare
- Website –
- Category Illustration
- Subcategory 15.1 Book & Editorial Illustration
- Awards Bronze
- Year 2012
- City Duesseldorf
- Country Germany
Credits
- Creative Directors Markus Bredenbals
- Art Directors Sandra Prescher, Paul Kuna
- Designers Eleonore Bappert
- Illustrators Sandra Prescher
- Photographers –
- Editors –
- Copywriters Markus Bredenbals
