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Illustration > 15.1 Book & Editorial Illustration

Just don't lose the thread

by Ogilvy & Mather Advertising GmbH

Within the scope of a communications offensive for Abtei, a manufacturer of dietary supplements, we were asked to make the brand more accessible to a younger target group. In particular, students were identified as a worthy target group given the high level of pressure put on them to perform. The solution was to create a book of presentation guidelines for students which transforms the idea of the “red thread” one-to-one; the book contents are stitched with a single red thread. In addition to the 10 tips for a successful presentation, the brand lends its own weight: Abtei Ginkgo Plus – a dietary supplement which strengthens memory and concentration.

  • Creative Directors Markus Bredenbals
  • Art Directors Sandra Prescher, Paul Kuna
  • Designers Eleonore Bappert
  • Illustrators Sandra Prescher
  • Photographers
  • Editors
  • Copywriters Markus Bredenbals
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