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Illustration > 15.2 Corporate Illustration

Kaiku illustration set

by Linda Linko

Kaiku is a popular dance club in Helsinki, which opened in April 2013. The illustration set was designed as a part of graphic identity, and it has been used for different marketing purposes, mostly digital. The club identity being plain and easily repetitive, the purpose of the illustration is to create contrast and festive feel to the overall look. The idea of the illustration is to mystify the plain Kaiku logo to a point, where typography is merely an abstract hint. One illustration was designed each month. The competition series includes six illustrations from the year 2013.

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