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Miscellaneous > 17.6 Student Project

Kaobei

by Alessandro Sommer
Bronze

Kaobei 拷贝 is a strictly constructed grotesque that is designed for the harmonious appearance of the Latin alphabet and the Chinese characters (hànzì 汉字). Emojis have been added to the system as a link – pictograms that complement both scripts in digital communication. The aim of the design is to equalize different writing forms by constructing the characters with the same principles.
In the process, the characters divided from their usual form in favor of homogeneity. The name Kaobei is the translation of a Chinese term into Latin script (Pinyin). The Chinese word 'kǎobèi' is derived from the English term 'copy'. The name of the script stands for its concept: the exchange between the Far East and the West.

Agency
Credits
  • Creative Directors Alessandro Sommer
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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