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Branding > 10.2 Brand Logo

Katholiekleven.nl

by dailymilk
Bronze

Katholiekleven.nl is an initiative of the Dutch Bishop Assocation and an online video platform which provides inspiration for the daily life of Catholic believers. Based on the pillars Faith, Hope and Love dailymilk created a completely new name, visual identity and website for the Catholic Church. The logo is a brand new icon for the age-old Catholic theme of Faith, Hope and Love.

The symbol shows Love first, thus signaling that love is the most important element. The heart obviously represents Love. The anchor is formed from the cross and the connection line flowing from the heart. The element that ultimately stands out is the cross as the symbol of Faith. Also, the logo can be seen as a beautiful glass stained window, a playful game with light and colour, through which you can have an inspirational view on your daily life. To appeal to a broad range of people, the logo contains three fresh colours and has an optimistic, accessible and clean style. 

Agency
Credits
  • Creative Directors Klaas-Jan Bernouw
  • Art Directors
  • Designers Klaas-Jan Bernouw, Joost Meijerink (animated movie)
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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