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Packaging > 13.3 Health & Beauty Packaging

Klar

by Bielke&Yang
Bronze

Klar is more than your regular cleaning agent, it’s good for the environment, effective and designed to be kept on display. It’s an environmentally-conscious line of products, promoting greener living every day. 
‘Klar’ (Norwegian for clear) has a number of meanings; open, understandable, uncontaminated, see-through. By being 100% transparent, and simplifying the language and graphic elements, it becomes apparent what the product contains and why each ingredient has been included. This is shown through the use of symbols and an intuitive and explanatory list of ingredients on the back label. Larger symbols on the front are used to give the consumer a quick impression of product benefits and content. 
The clean look and natural, soft colour palette conveys the essence of the brand, highlighting the environmentally friendly traits of the concept without being too obvious. The combination of quiet and confident makes them stand out in a noisy store environment. 

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Christian Bielke, Martin Yang Stousland, Evan McGuinness
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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