Gold
Organic flour made from ancient grain types.
In the concept development process, the importance of making an environmentally friendly, functional, flexible and efficient packaging was highlighted. Also, the identity should challenge the existing visual language in the flour category. The result is simple and unique, with fresh colours on the labels as the only differentiator between the 6 variants. Premium flour ground with love.
Økologisk steinmalt mel = Organic stone-ground flour.
Vi lager ekte mel av gamle original kornsorter. Dette bevarer næringsstoffene og den gode smaken. = We produce real flour from ancient traditional grain types. This preserves the nutrients and the great taste.
Agency
- Agency Strømme Throndsen Design
- Client Holli Mølle
- Website –
- Category Packaging
- Subcategory 13.2 Food & Beverage Packaging
- Awards Gold
- Year 2010
- City Oslo
- Country Norway
Credits
- Creative Directors Morten Throndsen
- Art Directors –
- Designers Eia Grødal
- Illustrators –
- Photographers –
- Editors –
- Copywriters –