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Packaging > 13.1 Packaging Alcoholic Drinks

Krone (Crown) beer

by Creuna
Silver

Krone (Crown) is a new beer brand that competes with the big and established Norwegian brands. Pilsner is the main beer which is sold in  bottles and cans along with bayer. The other types of beer are sold in cans or on tap.
The minimalist design reflects the few and natural ingredients of this ecological beer in its segment, while avoiding a cliché ecological look. Krone means “Crown” in Norwegian, visualized by the horizontal E. The name and gold colour hint at beer tradition and quality, contrasting the modern design. 
The frosted glass bottle stands out and looks cold even on the store shelf.  Frosted glass is unique among Norwegian bottled beers and largely unseen internationally. All graphics are silkscreened directly onto the bottles and real gold is used. 

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Marc Ligeti, Kristina Nyjordet
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Project Manager Anne Kindem
  • Contributor - Concept Thor Erik Ramleth
  • 3D renders Sindre M. Dahl
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