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Branding > 10.2 Brand Logo

Laboratorio del Colore, Alghero

by élitradesign
Silver

Designed for a university research group, this brand is a thinking about the complex nature of colour – including its historical, cultural aspects, as well as its plural ways of appearance.
We transformed an archetypal scheme, related to physical and moral value of colour, into a dynamic surface, recalling crystal’s shining, or wings of butterflies.
Contrast warm/cool, complementary hues, tonal matching animate a triangular pattern, deeply rooted in Sardinian visual culture. They generate articulated spatial games – within the mark, as well as in interaction with different backgrounds.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Roberta Sironi, Marco Sironi
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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