Designed for a university research group, this brand is a thinking about the complex nature of colour – including its historical, cultural aspects, as well as its plural ways of appearance.
We transformed an archetypal scheme, related to physical and moral value of colour, into a dynamic surface, recalling crystal’s shining, or wings of butterflies.
Contrast warm/cool, complementary hues, tonal matching animate a triangular pattern, deeply rooted in Sardinian visual culture. They generate articulated spatial games – within the mark, as well as in interaction with different backgrounds.
- Creative Directors –
- Art Directors –
- Designers Roberta Sironi, Marco Sironi
- Illustrators –
- Photographers –
- Editors –
- Copywriters –