Launch of a brand portal

Bronze

Launch of a brand portal
The new brand portal for the Messe Frankfurt is not only a signpost through a complex system of guidelines for the company’s Corporate Design, it also provides information on strategic considerations and offers a comprehensive constantly updated Best-Practice sector, which is accessible to the public and also introduces excellent practical examples.
A multi–level campaign comprising e-cards, web specials, posters and give-aways has been developed to inform the stakeholders of launch and introductory events.
As a conceptual idea the three illustrated and caricatured target groups are taken from the house font – i.e. from one of the fundamental design elements of the portal. In the web specials they are animated from the respective letters. The three chapters company vision (all rounder…), design requirements (nit-picker…) and design use (pearl diver…) appear repeatedly in the form of the respective user: 
For everyone who gives the brand a face.