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Branding > 10.4 Printed Identity Applications

Legajny

by
Bronze

A Polish, local tomato producer’s intends to become one of the most dynamical and expansive companies in Poland while keeping its traditional look and feel. The project task was to create a complete visual identity, promotional gadgets, and a series of packaging of the Legajny Tomato Farm. A traditional and illustrative image of a tomato processed and used in modern and surprising ways has become a symbol of the company. The graphic idea for the packaging system was to treat a single package as a part of the jigsaw puzzle. The box functions independently but the system of graphic tomato bush can expand in any direction, regardless of how the carton is set. Thanks to it a large-scale artwork is created. One can use the attractive and recognizable pattern to fill store or magazine spaces. The traditional image of the brand is emphasized by the use of natural materials (felt, cotton, recycled paper, cartboard). To build a friendly and homely image of the company a set of functional gadgets following the slow life philosophy was designed (table coasters, eco shopping bag, christmas tree baubles)

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Zofia Konarska, Katarzyna Minasowicz, Monika Ostaszewska-Olszewska
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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