Leica M
by G2 Kommunikationsagentur GmbH, G2 Frankfurt / G2 Germany

Silver
Since the mid-1920s the M-series has represented the soul of Leica, and every new M sparks intense anticipation. With the M9, the stakes were even higher: it would either confirm that Leica had missed the digital boat or answer the Leica fan’s prayers.
So, to powerfully demonstrate that the M9’s performance sets new benchmarks without losing one gram of its noble ancestors’ authenticity, we established a clean, reduced design that acts as a stage for the (much more important) story: a classic M-style documentary assignment exploring a day in the life of an amateur boxer in Havana.
Agency
- Agency G2 Kommunikationsagentur GmbH, G2 Frankfurt / G2 Germany
- Client Leica Camera AG
- Website –
- Category Promotion
- Subcategory 12.4 Product Catalogue
- Awards Silver
- Year 2010
- City Frankfurt
- Country Germany
Credits
- Creative Directors Anita Stoll, Felix Dürichen
- Art Directors Sabine Brinkmann
- Designers Sabine Brinkmann
- Illustrators –
- Photographers Maik Scharfscheer
- Editors –
- Copywriters Anita Stoll, Sabine Weber








