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Digital > 14.3 E-commerce


by Red Collar

Lincor watches are of the affordable luxury type.

The task was to design a mono-brand image-building eCommerce platform. To show the combination of the product’s quality and affordability and to help the brand expand into both online and international markets.

To keep the overall presentation quality on a high level, we have conducted artistic direction and production of the whole process of photo content preparation.

Lincor produces watches of a considerable number of styles: classic, glamour, sports, minimalistic. We started from the objectives of the business and developed a design that unites all of the mixed collections into a casual, day-to-day style for the target audience.

Offline purchase statistics show that the product’s audience consists of 60% men and 40% women, while online it changes and is mostly composed of women who buy watches for themselves or as a gift. The perception of the product is closely related to the aesthetics of the surrounding space, and the choice, in this case, is more emotion-dependent. With that in mind, we have picked a calm color scheme of peachy tones to complement the design of the watches.

We’ve made allowance for the possible functionality extension in the future: currently, the website works with an online payment service, while other payment systems may be implemented if needed. Integration of API and Mailgun mailing service is already in place, and integration with a delivery service is in order. Due to that, the speed of form completion doubled if compared to users completing the form by themselves.

  • Creative Directors Denis Lomov
  • Art Directors Elena Kudaeva
  • Designers Anna Mironova
  • Illustrators
  • Photographers Michael Solodin
  • Editors
  • Copywriters
  • Creative frontend developer Anton Ustinov
  • Digital producer Michael Serkov
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