
Bronze
A visual identity defined by horizontal lines in two series, a minimal graphical language, pure and sober. This bright colour, normally only possible using a pigment or on an RGB screen, was silk screen printed with “reflective ink”, a process directly on the surface of the media tool, a full format flat tint for the envelopes with a rectoverso assemblage. The use of a typeface in embossed capitals with the help of two plates, once concave for the recto, and a second time convex for the verso. The paper was folded in half with minute precision to obtain a perfect finish, the value of its cotton feel makes this article rare, unique and original. “Marks’ idea was to produce a crafted product in the old style”.
Agency
- Agency
- Client Norma
- Website http://www.marks.gr/projet_377/
- Category Branding
- Subcategory 10.2 Brand Logo
- Awards Bronze
- Year 2014
- City
- Country
Credits
- Creative Directors –
- Art Directors –
- Designers David Zahno
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- Agency Marks
- Font St Marie Extra Bold
- Printing Screen printing, embossing












