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Branding > 10.2 Brand Logo

Line

by
Bronze

A visual identity defined by horizontal lines in two series, a minimal graphical language, pure and sober. This bright colour, normally only possible using a pigment or on an RGB screen, was silk screen printed with “reflective ink”, a process directly on the surface of the media tool, a full format flat tint for the envelopes with a rectoverso assemblage. The use of a typeface in embossed capitals with the help of two plates, once concave for the recto, and a second time convex for the verso. The paper was folded in half with minute precision to obtain a perfect finish, the value of its cotton feel makes this article rare, unique and original. “Marks’ idea was to produce a crafted product in the old style”.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers David Zahno
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Agency Marks
  • Font St Marie Extra Bold
  • Printing Screen printing, embossing
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