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Packaging > 13.4 Music / Film Cover

Lou Reed and Metallica / Lulu

by Turner Duckworth: London & San Francisco
Bronze

Lulu is a musical collaboration between Lou Reed and Metallica, based on Frank Wiedekind?s Lulu plays from the early 1900s. In the plays, the main character, Lulu, is objectified by men in a brutal tale of sex, deception and murder. The packaging design reflected this delicate balance between humanity and soulnessness by melding the female form with that of a period-appropriate mannequin found in the Museum der Dinge in Berlin. The packaging reflects this unique approach to music, in a distinct style that is not normally associated with either iconic artist. The concept extended beyond CD packaging to two limited edition deluxe sets. The first is a tube containing an oversized lyric poster and detachable folding CD case. The second holds two collectable books of Anton Corbijn artist photos and Lou Reed lyrics.

Agency
Credits
  • Creative Directors David Turner, Bruce Duckworth and Sarah Moffat
  • Art Directors
  • Designers David Turner
  • Illustrators
  • Photographers Stan Musilek, Anton Corbijn
  • Editors
  • Copywriters
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