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Miscellaneous > 17.4 Exhibition Design

Lundin - Breaking the Surface

by Scandinavian Design Group

ONS is a world leading event for the international energy industry. As part of Lundin Norway’s 10th year anniversary and their brand redesign, they asked us to create a brand experience to be presented at the ONS. By doing this revitalizing their brand and the brands transformation from being an oil explorer to also becoming an oil developer. 
The solution was inspired by the geological models and refer to the technology used by Lundin. Six crystals hang within the forest of tubes and encapsulate oil samples from Lundin’s most important discoveries. Sensors track the movements of visitors. The experience created is inherently interactive, with the tubes dodging the heads of passers-by and echoing the graceful movements of ocean tides and abstract images of the undersea geography. The effect is achieved through a complex system of sensors, pipes, and moving mechanical parts designed to be controlled by a customized openFrameworks setup, with additional add-ons created by the designers themselves.

  • Creative Directors
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Creative Technologist Bjørn Gunnar Staal
  • Client Director / Project Manager: Frida Larsson
  • Client Director Hilde Sommerstad
  • Robotics Engineer James A. Fox
  • Architect Johnathon Lloyd Little
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