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Publication > 11.4 Magazine

MacGuffin

by MacGuffin Magazine
Bronze

MacGuffin is a new and unusual Design & Crafts magazine. It features fabulous stories about the life of ordinary, often anonymously designed things. Each biannual edition takes an object and explores the manifold stories it generates. Like the MacGuffins in Hitchcock films, these things are not the main characters, but the plot devices that set the story in motion.

MacGuffin’s aim is to provoke an international exchange of ideas and dialogue around the concept of the ‘Other Side of Design’. No iconic makers or objects, but everyday life things and personal stories on the (sometimes curious) relationships we have with the stuff that surrounds us. To broaden the often narrowly approached Design discipline, MacGuffin wants to give a peek into the ‘backstage’ stories and connections between design and crafts. It’s an inspirational magazine for culturally interested readers with an open mind. 

MacGuffin N° 1 was launched Spring 2015 at the Salone del Mobile in Milan and has ‘The Bed’ as a theme; the beginning and the end of everything, but also the object most designers remarkably avoid to design. It features caleidoscopic stories that revolve around our beds: cookie-cut Airbnb bedrooms, customized Do-it-Yourself beds, neat nightingale nests, copulating skyscrapers, instable flowerbeds and deflated airbeds are investigated by writers, critics, designers, craftsmen and photographers like Sam Jacob, Chris Kabel, Noriko Kawakami, Arnoud Holleman, Steven Heller, Wouter Vanstiphout, Madelon Vriesendorp and Labadie/Van Tour.

MacGuffin Nº 2, launched December 2015 at the Design Miami Fair, focuses on ‘The Window’, a similar ambiguous part of our interior. Even though we look through them every day, we rarely consciously think about them. Issue No 2 takes the window as the starting point for a compendium of absorbing stories on panoramas, panopticons, plastic frames, plant-stacked windowsills, and sumptuous draperies by Maison Jansen. Windowphobia, defenestration and the window cleaners of the V&A Museum are among the subjects examined by an array of luminaries that include writer Douglas Coupland, design critic Alice Rawsthorn, curator Corinna Gardner and designers Chris Kabel and Rudy Guedj.

Agency
Credits
  • Creative Directors Kirsten Algera & Ernst van der Hoeven
  • Art Directors Kirsten Algera & Ernst van der Hoeven
  • Designers Sandra Kassenaar
  • Illustrators
  • Photographers
  • Editors Kirsten Algera & Ernst van der Hoeven
  • Copywriters
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