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Packaging > 13.1 Alcoholic Drink Packaging

Manaresi winery

by Dina&Solomon, graphic design duet
Gold

The classic front and back labels are finally united in one wrapping label.

All the dinners at the table get to look at the nice side of the bottle.

The label is punched to create a frame and the art within it is the wine itself.

Each wine label of the 4 bottles has a different format and dot color.

The winery flagship wine has the golden dot matched by a golden capsule.

The whole brand design is Inspired by the world of art and especially Manaresi’s art of engraving.
For example, the frame that is created by pressing the piece of aluminum on a bigger piece of paper.

This frame became the leading component of the brand, each time it changes format and the art it contains inside.

Using a frame as the label created an “anti-label”, a negative of the well known wine label.

The logo is based on the signature of the grandfather and it had to go through some long process to achieve its readability. It is composed of two parts – a fixed one/the free hand Manaresi and line, and a dynamic one/the typed subtitle. That can either indicate the winery?s description or the wine name specification.

Agency
Credits
  • Creative Directors Mirit Wissotkzy
  • Art Directors Manuel Dall'Olio
  • Designers Mirit Wissotkzy
  • Illustrators
  • Photographers Gianluca Simoni
  • Editors
  • Copywriters Mirit Wissotzky
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