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Packaging > 13.4 Music / Film Cover

Mark Ronson 'Record Collection' Integrated Album Packaging

by Big Active
Gold

Mark Ronson’s new album signals a new direction in the DJ /producer’s sound and features a showcase of musical collaborators. This eclectic spirit was important to convey visually in the artwork, as well as portraying a strong sense of personality. The fragmented nature of the market makes it essential the concept engages across wide variety of formats – print to digital – to create an integrated release. Our solution takes it’s inspiration from the DJ’s record collection. Individual styles of sleeves can be recombined in several ways to create imagery for all formats of the album release and subsequent singles. A 7″ boxed set features individual sleeves housed in an vintage leatherette record carry case. The iTunes format allows interactive access to additional music, image and video content.

Agency
Credits
  • Creative Directors Gerard Saint @ Big Active
  • Art Directors Mat Maitland, Gerard Saint @ Big Active
  • Designers Mat Maitland @ Big Active
  • Illustrators Japer Goodall, Will Sweeny, Jesse Auersalo, Parra, Mat Maitland, Markus Karlsson @ Big Active
  • Photographers Alexie Hay
  • Editors
  • Copywriters
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