Created for the launch of the Metro Collection from Parmigiani Fleurier, this work is an illustrated concept based on urban street language. The choice of the “Flatbook” form, glued together page-by-page allows the catalogue to be fully opened to allow each visual element to flow seamlessly onto a double page.
A typographical grid with various effects, columns of text rising like skyscrapers at different angles, subtle asymmetrical columns of text creating a touch of precariousness, a delicious instability that suggests a building in motion. The typesetting is in a single font size and thickness (Avenir 95 black. This classic font is an integral component of the brand language).
The photographic illustration chosen by Marks is to introduce the product in its own street language, with shadows, reflections and flashes of light that propels the product into an urban and cosmopolitan setting.
The logo designed for Metro and reproduced on the front cover is a reminder of the Transamerica building in San Francisco. Two superimposed print runs in the same colour reproduce the pyramid to create the monogram of the collection “the letter M” of Metro.
- Creative Directors –
- Art Directors –
- Designers Marks
- Illustrators –
- Photographers L’Affaire Edith, Vincent Jendly, Pablo Zuelta Zahr
- Editors –
- Copywriters –
- Agency Marks