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Branding > 10.6 Integrated Identity Applications

Module

by Werklig
Silver

Module provides solutions to the modern work environment. They combine high-quality engineering and Finnish design resulting in a perfect setting of privacy, peace and efficient work spaces.

Module is a new product brand of Muotolevy Tilaratkaisut Oy. Module provides solutions to the modern work environment. They combine high-quality engineering and Finnish design resulting in a perfect setting of privacy, peace and efficient work spaces. The Module collection was created in collaboration with the award-winning interior architect Esa Vesmanen. The new brand needed an identity to reflect the high quality and Finnish design, but also to stand out from a growing number of other pod manufacturers.

Like the Module pods the identity is boldly based on the idea of modularity and adaptability.

Following the idea of modularity, all of the identity elements, like the photography, color blocks, typography, logo and negative space fill each application from edge to edge. The result is a plentiful and dynamic brand identity. The identity is highly flexible and easily applicable to different brand appearances, while still being different and recognisable.

Essential part of the overall identity is the photography concept. It also reflects modularity, high quality and Finnish design. The images are split in two categories: first showing the pods as they are and second in an office surrounding. The premium quality of the Module pods is highlighted through close-up images.

Agency
Credits
  • Creative Directors Werklig
  • Art Directors Werklig
  • Designers Werklig
  • Illustrators
  • Photographers Carl Bergman / Duotone
  • Editors
  • Copywriters Werklig
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