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Digital > 14.6 Digital Miscellaneous

Motion graphic visual idenitity World Short Track Speed Skating Championships

by Studio Piraat
Silver

The World Championship Short Track. A wonderful international sporting event, this year organized in Rotterdam by TIG Sports. To position a relatively unknown sport recognizable in a visual style, this animation focuses on the recognizable movement of Short Track Skating: the hand movement on the ice while making a turn.

By positioning the attitude of the known movement as an event icon, a recognizable visual style has been created. With the shape of the skating rink as a design language and a set of positive and modern colours, this style appeals to the right target group: young families who are looking forward to a fun day out.

Agency
Credits
  • Creative Directors Pim Nap
  • Art Directors
  • Designers Pim Nap, Freek Rutkens
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Animator Freek Rutkens
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