Motion graphic visual idenitity World Short Track Speed Skating Championships
The World Championship Short Track. A wonderful international sporting event, this year organized in Rotterdam by TIG Sports. To position a relatively unknown sport recognizable in a visual style, this animation focuses on the recognizable movement of Short Track Skating: the hand movement on the ice while making a turn.
By positioning the attitude of the known movement as an event icon, a recognizable visual style has been created. With the shape of the skating rink as a design language and a set of positive and modern colours, this style appeals to the right target group: young families who are looking forward to a fun day out.
- Creative Directors Pim Nap
- Art Directors –
- Designers Pim Nap, Freek Rutkens
- Illustrators –
- Photographers Mark Engelen and Laik
- Editors –
- Copywriters –
- Animator Freek Rutkens