With more than 80 years of existence, Musgo Real set up the challenge to recreate the design of its existing logo and packaging. Being, until today, a classic of masculine aesthetic with such heritage, the new skin of the brand creates a strong connection with its previous image. Starting in the redesign of the MR’s Crown, the typographical redesign of the words Musgo and Real, to the close connection with the chosen colours and black lines that envolve each package.
Musgo Real’s Collection presents a wide range of products, available in 4 different scents represented with 4 representative colours.
White Studio’s goal was to combine the classical side with a modern masculine twist, expressing the nature and values of Musgo Real as integrant part of Claus Porto.
- Creative Directors –
- Art Directors Eduardo Aires
- Designers Dário Cannatá, Inês Gonçalves
- Illustrators –
- Photographers Alexandre Delmar
- Editors –
- Copywriters –