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Branding > 10.2 Brand Logo

Musician Factory

by Lumir Kajnar
Silver

The symbol designed for the Musician Factory multimedia space is targeting rock musicians and their fan communities. It is based on a clef, merged with the factory house and chimney. The symbol is drawn using only one line as an expression of the art and craft of musicianship. The clef is also a symbol of beginnings, the factory is a place of hard work and skills development, the sharp edges and bronze color is closely associated with industrial, iron surfaces and also hard rock.
Musician Factory is a multimedia space with excellent acoustics and exceptional atmosphere located in a former industrial part of Prague city. The venue is fully equipped for seminars, workshops, performances and launch parties, ideal for production of TV shows and videos. The original goal of the venue is to cultivate the start-up music scene and provide education for talented young musicians and bands. For these extraordinary qualities and reputation it has become a titular partner of Jack Daniel’s as an icon brand which is deeply associated with rock music.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Lumír Kajnar
  • Illustrators Lumír Kajnar
  • Photographers
  • Editors
  • Copywriters
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