Muziekgebouw aan ‘t IJ is a leading international stage in Amsterdam, which excels in contemporary music and related genres including classical, jazz, electronic pop and world music. The stage aims to inspire and surprise a broad audience interested in contemporary music.
The Muziekgebouw likes to lead in displaying the versatility of contemporary music. They function as a reference. The building and location reinforce this mission, and determine the identity and image of the brand.
The logo has become a pulsating beacon, orientation and guidance for anyone who is looking for new musical experiences. The building fulfils the same function. It is a beacon on the waterfront, a gathering place for music fans of all ages, a landmark full of leading music.
The visual language is based on visual scores. Images of musicians are combined with moving graphic lines and shapes, which visually emphasizes the sound and feel of the music.
The Muziekgebouw aan ‘t IJ deploys the new brand strategy in order to achieve three specific objectives: a vibrant center on a superb location, touching people’s heart with the versatility of modern music, and a commitment to innovation in changing concert practice.
The visiting public developed in a broader spectrum thanks to more diversity in the programming and a more open communication.
- Creative Directors Rene Toneman
- Art Directors Rene Toneman
- Designers Jorn Dal
- Illustrators Jorn Dal
- Photographers –
- Editors –
- Copywriters –
- Motion Designer Jan-Roelof de Vries