Brief from MySpace:“Lead the rebranding efforts for MySpace. We have a new logo and entirely new site and are very ready to design out the rest of our identity system.”Solution:Myspace is a shared experience around global culture that gives curators, tastemakers and consumers the tools to discover, publish, and connect based on common interests.The revitalized brand is fresh and designed as a vessel that leverages MySpace brand equity and core culture allowing it to mature into a satifying and engaging social entertainment entity.Giving the brand experience room to grow we use simple design and combine it with corporate illustrations. Each illustration is based on the brand slogan “curate create celebrate” and combines different elements in an unexpected way. The illustrations are used throughout the whole identity with focus on stationery and printed communication.
- Creative Directors Svein Haakon Lia
- Art Directors –
- Designers Svein Haakon Lia, Astrid Feldner, Joakim Jansson
- Illustrators Svein Haakon Lia, Astrid Feldner
- Photographers various
- Editors –
- Copywriters –