A new winemaker contacted us in order to provide a visual identity to his new wine.
The wine is of extremely high quality, but free from any filtering or chemical treatments. So, it sits there exposed, without any chemical aid for the consumer to taste it.
“You could say that it was the king of wines …but a sincere one.” the client said. That reminded us of the Hans Christian Andersen tale
“The Emperor’s clothes” where the king sits naked and exposed for everyone to see who he really was.
So we decided to name the wine “NAKED KING”. In order to visually present that, we designed the label of the bottle shaped like a crown and embossed the title NAKED KING instead of printing it. We wanted to show that way it would seem like a naked king, without anything on.
For the wooden box we silk printed in the front the tale with big type like in a child book and highlighted the words “The king is naked”.
TRANSLATION PROVIDED:
The words on the bottle label are in greek, and is the name of the wine which is “NAKED KING” .
The words on the wooden box is the whole fairytale “The emperor’s clothes” by Hans Christian Andersen and highlighted and bigger are the words “the king is naked”
- Agency Beetroot Design Group
- Client ARGYROPOULOS/PIERIA ERATINI ESTATE
- Website –
- Category Packaging
- Subcategory 13.1 Alcoholic Drink Packaging
- Awards Bronze
- Year 2010
- City Thessaloniki
- Country Greece
- Creative Directors –
- Art Directors YIANNIS CHARALAMBOPOULOS, VAGELIS LIAKOS, ALEXIS NIKOU
- Designers –
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
