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Illustration > 15.4 Digital Infographics

Nature's co-citation network

by Nature
Gold

In science the myth of the lone genius prevails. Rather, we are interconnected, we influence each other, we work together. For Nature’s 150th anniversary we sought to visualize this reality, with three pieces that work together: a print cover, with an infographic inside; a video animation, and an interactive experience. Each piece features a visualisation of almost all the scientific papers Nature has produced in its history, and links them. Papers are represented by a dot, coloured by discipline. Papers are linked if another paper cites both. That overview visual is accompanied by a new kind of visualisation created for this projected called a reference tree. Each tree shows one paper, with all of the papers referenced to create a work, and all future citations. The idea of ‘standing on the shoulders of giants’ is clearly visualised with data. An interactive version of the network shows all Nature papers and their links, and also shows reference trees for select papers such as the 1953 DNA discovery. A gorgeous animation brings it all together in a wonderful narrated story.

Agency
Credits
  • Creative Directors Kelly Krause
  • Art Directors Wesley Fernandes
  • Designers Alice Grishchenko, Mauro Martino
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Data analysis Albert-László Barabási, Alexander Gates, Qing Ke, Onur Varol
  • Video Producer Noah Baker
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