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Illustration > 15.2 Corporate Illustration

New Delftware

by Silo

Punt Uit is an exceptional bed and breakfast in the old city center of Delft. The quirky architecture combined with the hospitality of its owners make the stay a memorable event.
We developed the idea for a completely hand-painted brand identity, matching the creative history of Delft.
Delft is known for pottery. Delft Blue soon became very popular and the industry experienced a heyday from 1650 to 1750. Famous product is the Delft Blue tile. These were used as skirting along floors and paneling in hallways, stairwells, and the refractory lining. The subjects painted on the tiles were very diverse, from flowers, landscapes, biblical scenes to the ordinariness of humans and animals.
The inspiration for the concept of the brand identity derives from the variety of artwork on the Delft Blue tiles. Logo, typography, signs, labels, illustrations, everything is hand painted. This is the new Delftware!
Topics come from the architecture of the B & B building, the typical Delft area, distinctive animals and text messages. This creates a toolbox of all the elements to be applied to a wide range of means of communication, but also in the interior of the rooms. Each component in the toolbox can be combined and assembled into various compositions which are countless available. Besides Delft Blue multiple spot colors can be added.

  • Creative Directors Rene Toneman
  • Art Directors Rene Toneman
  • Designers Sjoerd Koopmans
  • Illustrators Sjoerd Koopmans
  • Photographers
  • Editors
  • Copywriters
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